From Pizza to Banana Bread

Hayley Grieve
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Apprentice

Breweries and beer corporations in 2008 face an ever-changing landscape and must diversify their portfolios.  Luckily for consumers, this means sampling a great variety of new ales, lagers and lambics. 

Earlier this year Anheuser-Busch released Bud Light Lime.

“The new drink came after years of consumer research that showed customers wanted the occasional flavored drink for special occasions,” said Marlene Coulis, Anheuser-Busch’s vice president of consumer strategy and innovation.

Tweaking classics that have been around since Ancient Egyptian and Medieval Times can be daunting, and consumers have mixed reviews.  Each of these outrageous flavor concoctions can be found in a rare pocket somewhere across the globe. 

1.  Banana Bread

2.  Pizza

3.  Chili Pepper

4.  Coconut

5.  Cappuccino

6.  Milk

7.  Double Chocolate

8.  Cola

9.  Pumpkin

10. Rose

This concept is important since it’s a part of a much larger beverage industry trend to add more flavors (and revenue) to their lines. Small entrepreneurs who create buzz with new flavors (like the creators of Pizza Beer) will certainly be getting looks from the large corporations.