Bambu Branches from Tobacco Sales to T-Shirts
The Bambu clothing line was recently released and there are a collection of images of the tees that range from old-school Bambu logos, to crowns, to modern typography. The designs are sold online for $40.
Implications - As a result of medical research and societal pressure within anti-smoking campaigns, many businesses within the cigarette industry are beginning to suffer economically. Any business who begin to feel financial strain should consider sister industries that they could easily integrate themselves into in order to find new consumer appeal.