While many people would like to concentrate on the summer season that is still lingering or about to bloom, the Bally Fall 2012 campaign is a fresh dose of reality. Instead of focusing on the downside of cold weather and darker days, it portrays a jolly vacation in the Alps. Fresh, crisp and full of fun, it might actually convince a few to start wishing for the winter months to come sooner rather than later, especially if it means getting their hands on the chic outfits being promoted.
The Bally Fall 2012 campaign was New York-based photographer Norman Jean Roy. It stars top models Caroline Trentini and Hilary Rhoda alongside male models Andrew Cooper and Robert Konjic. Clad in luxe leather coats and furs, they are captured roaming around Verbier’s prestigious Chalet d’Adrien.
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Research: 7,374 clicks in 202 w
Interest: 3.3 minutes
Concept: Bally Fall 2012 Campaign
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Segment: Neutral, 18-55
Comparison Set: 35 similar articles, including: lone layered lookbooks, golden beach fashion ads, and retro classroom fashion.
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