Priest's Publicity Stunt Loses Air

By: Bianca Bartz - Published: Jul 31, 2008 • References: uk.reuters
Hot on the heels of Pixar's Up trailer comes news that a Brazilian priest made it back to the ground after being lifted in the air by hundreds of helium balloons.

Unlike in the animated movie trailer, this floating man wasn't alive and well, however. Father Adelir Antonio de Carli was found dead after going missing three months earlier. He was last seen performing a crazy publicity stunt in which he sailed over the Atlantic in a self-made balloon-buoyed vehicle.

They say it was his intention to raise money to build a highway chapel for truckers, but I wouldn't be surprised if it was a fake dead body for a guerrilla viral for Pixar....

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