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The Balenciaga S/S Men's 2013 Campaign Stars Jean-Baptiste Lafarge

By: Katie Pagnotta - Published: • References: balenciaga & fashionologie
The Balenciaga Spring/Summer men's 2013 collection goes back in time and channels its inner Miami Vice. The candid black and white campaign features French actor Jean-Baptiste Lafarge.

Lafarge is an up-and-comer and is styled to resemble a 90s aesthetic. The 2013 menswear collection revisits the era and explores the power of pattern and print. In both snap shots, Lafarge is shown on the left-hand side in a Balenciaga look and on the right-hand side is the appearance of a plant. The plants mimic the bold tropical pattern found on the shirts Lafarge is wearing on the opposite side and creates a sense of cohesion between nature and the apparel. The shots are powerful, poignant and picturesque.

The Balenciaga Spring/Summer men's 2013 campaign is retro, refined and a nod to Miami Vice. Stats for Miami Vice-Inspired Collections Trending: Older & Mild
Traction: 897 clicks in 90 w
Interest: 0.9 minutes
Concept: Balenciaga S/s Men's
Related: 120 examples / 92 photos
Segment: Males, 18-55
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