Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Sci-Fi-Inspired Luxe Fashion Campaigns

This Balenciaga Campaign Taps 'The Matrix' for Inspiration

— February 13, 2019 — Marketing
The 2019 Summer Balenciaga campaign is live and in it, the Spanish luxury label channels the aesthetic of a digital dystopia. This kind of ominous vibe has come up for the haute couture fashion house time and time again for the last few seasons. Its previous marketing initiatives relied on glitch effects to communicate a raw, defect-honoring appearance. The 2019 Balenciaga campaign takes this approach one step further, however.

The luxury fashion house taps Jon Rafman — an artist and a filmmaker, with the intent of producing artful marketing materials that channel 90s nostalgia and iconic movies. The result is a video that pays homeage to The Matrix — a 1999 staple of popular film culture.
Trend Themes
1. Digital Dystopia Fashion - Disruptive innovation opportunity: Develop fashion lines and campaigns that incorporate futuristic and dystopian themes, appealing to consumers' fascination with technology and the unknown.
2. Glitch Effects in Marketing - Disruptive innovation opportunity: Utilize glitch effects in marketing materials to create a raw and edgy aesthetic that captures consumers' attention and reflects a modern and tech-savvy brand.
3. 90s Nostalgia Revival - Disruptive innovation opportunity: Capitalize on the resurgence of 90s culture by creating fashion campaigns and designs that evoke nostalgia, attracting both younger consumers seeking authenticity and older consumers seeking a throwback to their youth.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Incorporate sci-fi elements into luxury fashion designs, creating unique and avant-garde pieces that appeal to fashion-forward consumers looking for standout styles.
2. Film and Entertainment - Disruptive innovation opportunity: Collaborate with fashion brands to create marketing campaigns and merchandise inspired by iconic movies, tapping into consumer nostalgia and driving synergistic brand partnerships.
3. Graphic Design and Advertising - Disruptive innovation opportunity: Offer glitch effect services to brands for their marketing campaigns, helping them create visually striking and attention-grabbing materials that differentiate them from competitors.
3.4
Score
Popularity
Activity
Freshness