Baldwin Denim has opened its very first store in Kansas City. This is the brand’s first expansion and is focused on tailoring, functionality and durability in its clothing. Baldwin Denim manufactures its clothing in the US, which includes men’s and women’s shirts, pants, denim and accessories.

The Kansas shop is modern and minimalist compared to its other locations, which are subtly more classic. These stores are garnished with gold adornments and lovely stone ornamentation but this store is quite the contrary. Designed by founder Matthew Baldwin, the store’s layout is simple and accessible with minimalist wooden tables on either side displaying primly folded jeans and hats. In the center of the store there are white metal garment racks with a glass overlay, and little industrialized pot lights illuminate the space.