The Balcony Tealight Fastens to Balcony Rails Via Squidlike Appendages
What's also great about the Balcony Tealight is that Barbed, the company behind these creepy-crawly lights, also used the same concept for a bunch of other quirky products. Now you can have a balcony full of tentacle flower vases as well as tentacle ashtrays.
Implications - Consumers enjoy furniture design that is idiosyncratic because it satiates their desire to create distinctive living spaces unlike those of their peers. Corporations should take this consumer desire for individuality into consideration when designing new products.