The Labels for Nanna's Baked Pies Use Cartoon Apples and Cursive Writing

By: Ady Floyd - Aug 11, 2015
References: brandsociety.au & thedieline
Brand Society designed the authentic comfort food packaging for Nanna's baked pies. The Nanna's brand seeks to bring consumers fresh pies and desserts that remind them of happy childhood memories. With this in mind, Brand Society created a playful and colorful design that incorporated an image of an outlined apple -- used to represent the traditional and authentic dessert.

Each package of Nanna's baked pies is labeled with this frilly apple, which takes up the entire front panel of each box. Contained within the apple logo is the brand's name in cursive writing. In addition, each box contains an image of a freshly baked pie to entice consumers.

Nanna's re-designed labels aim to excite customers with bold colors, playful graphics and curvy text that is used to awaken their inner child. The whimsical packages will appeal to a diverse demographic of child and adult consumers with an eye for creativity.