The Bajaj Bulb campaign might be playing with the impossible, but it imaginatively illustrates how much this particular light source will reveal opposed to its competitors. Although it cannot lay claim to turning furniture transparent or providing people with x-ray visions of their surroundings so that when they are trying to find a misplaced object they have an easier time, it can still pride itself on helping people locate those lost items.
Conceived and executed by Leo Burnett, an ad agency based in India, the Bajaj Bulb campaign revolves around a simple idea that has been beautifully fleshed out by art director Prasad Patil alongside creative directors Vikram Pandey, Nitesh Tiwari and KV Sridhar. It is interesting to note the different shades of light shining in each image, which shows people the options available.
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