The New York Bakery Co. Creates a Bagel Grabber

By: Gemma Vardon - Published: Oct 2, 2012 • References: facebook & mischiefpr
The New York Bakery Co has created the first ever bagel grabber. The arcade game-like contraption allows hungry Brits to play for their bagel and pick up a flavour of their choice. The bagel grabber was premiered in Shoreditch, East London last month and is one-of-a-kind.

Three delicious bagel flavors are be dispensed from the bagel grabber: a sweet cinnamon & raisin, savoury crunchy sesame and classic plain. The bagel grabber was created based on research revealing that Brits are becoming a 24/7 nation, like NYC counterparts across the pond -- anyone looking to grab a snack on-the-go can trial the machine.

The bagel grabber is part of a marketing initiative by the New York Bakery Co. Stats for Breakfast Food Dispensers Trending: Older & Buzzing
Research: 8,034 clicks in 189 w
Interest: 2 minutes
Concept: Bagel Grabber
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: $1000 bagel, handmade food-decorated jewelry, and revolving bread roll browners.