NightRider Jewely specializes in high-end macho stuff full of biker symbols such as guns, skulls, and iron crosses. They make rings, buckles, and keychains for the metro-biker. The ring pictured here is the Freedom or Death with Diamond Eyes. It is part of the Jawbone Series. The platinum version of this ring goes for about $19,500. Do I want the bike or the ring...
Implications - REPETITION SECOND SENTENCE
Now that the economic downturn is over, consumers are filled with feeling of joy. These consumers are looking for ways that they express their feelings to those around in tangible ways. Companies can cater to these mentality but creating luxury products which will foster a deeper connection to the brand.
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Concept: Badass Biker Jewelry
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Badass Biker Jewelry
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