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Embracing Foulness Edit
Marmite and Buckley's Bad Taste in Advertising


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Embracing Foulness
Marmite and Buckley's Bad Taste in Advertising
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Embracing Foulness - Marmite and Buckley's Bad Taste in Advertising (VIDEO)
Marmite and Buckley's Bad Taste in Advertising
Published: Sep 6, 08
Views: 2,522

Marmite and Buckley’s Mixture apparently have a really foul taste. I’m way out of my league here and should give the option to write this article up to my Canadian bud Bianca or my British bud Cowbag, but I’m selfish…

Both products have embraced their reputation for having a distinctive taste. DDB London, the ad agency for Marmite Snacks has created posters that drive the foul point home.  The point: you either love them or hate them.

But Marmite is not the first.  For nearly a decade, Buckley’s Mixture, a cough syrup, has run with the slogan, “It tastes awful but it works.”

The video shows a rare taste test between Spring Break Hot Tub Water and Buckley’s Mixture.

your first time drinking Buckley’s is a physical and mental experience akin to losing your virginity or getting waxed for the first time. It’s simply something you don’t forget. That’s how overwhelmingly vile it is. If you haven’t tried it, it boasts a consistency and flavour similar to what could really only be described as salted, mentholated snot. Or, let’s all be honest, semen. (brandrepublic)

References:  brandrepublic

Filed In:  billboards branding commercials marketing






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Embracing Foulness