unspun Debuts Collaboration with Bráulio Amado of Bad Studio
Grace Mahas — November 3, 2022 — Social Good
References: unspun.io
Custom-fit denim brand unspun recently announced a new collaboration with Bráulio Amado of Bad Studio. Combining Bráulio Amado’s signature, irreverent approach to design (he’s a renowned illustrator and graphic designer) with unspun's body scan technology, each denim design in this limited edition collection is 100% organic cotton and made for you.
To create the graphic effects seen on the jeans, unspun used laser technology from Jeanologia, an eco-friendly alternative to printing, and a common fading technique known as “pp spray.” The patches and other graphics are printed using a waterless direct-to-garment printing method by Kornit.
In addition, the unspun and Bráulio Amado collection also gives back, supporting Planned Parenthood.
To create the graphic effects seen on the jeans, unspun used laser technology from Jeanologia, an eco-friendly alternative to printing, and a common fading technique known as “pp spray.” The patches and other graphics are printed using a waterless direct-to-garment printing method by Kornit.
In addition, the unspun and Bráulio Amado collection also gives back, supporting Planned Parenthood.
Trend Themes
1. Customization - The use of body scan technology and laser printing for the creation of signature designs on personalized denim jeans presents opportunities for the customization market.
2. Eco-friendly Fashion - Using eco-friendly technology such as Jeanologia's laser printing and waterless direct-to-garment printing method by Kornit offers opportunities for the sustainable fashion industry.
3. Socially-conscious Collaborations - The unspun and Bráulio Amado collaboration's support of Planned Parenthood presents opportunities for other brand partnerships that promote social causes.
Industry Implications
1. Fashion - The customization trend for personalized denim jeans can disrupt the fashion industry, creating new revenue streams.
2. Printing Technology - The use of eco-friendly printing technology, like Jeanologia's laser printing and Kornit's waterless direct-to-garment printing method, can disrupt the traditional printing industry and present alternative green solutions.
3. Social Activism - The socially conscious collaboration between unspun and Bráulio Amado creates opportunities for other industries to align with social causes to increase brand awareness and create positive change.
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