Victor Cruz Steps in to Help Ease the Pain of Bad Christmas Gifts

By: Jonathon Brown - Published: Jan 15, 2013 • References: footlocker &
Now that the new year is over, the reality of some of the bad Christmas gifts people got is starting to settle in. What exactly to do you do with that horrible sweater your parents or grandparents bought for you? They expect to see it from time to time, so you can’t just hide it.

To solve this problem, Foot Locker and Victor Cruz step in and provide some much-needed relief in the form of Foot Locker-Approved gear. The ad shows two parents sitting in the kitchen, greeting their son as he looks into the fridge despairingly. They ask him how he likes his new sweater -- he shrugs and says it’s great, but it’s clear he isn’t happy and it was a certifiably bad Christmas gift. Stats for Problematic Holiday Present Ads Trending: Older & Chilly
Research: 150 clicks in 174 w
Interest: > 3 minutes
Concept: Bad Christmas Gifts
Related: 75 examples / 58 photos
Segment: Neutral, 12-35
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