The Gun Clutch

By: lourdes sanchez bayas - Dec 8, 2008   Updated: Apr 6 2011
References: beyondthevalleystore
As accessories go, the gun clutch is truly revolutionary. No pun intended.

Made by Beyond the Valley, the angry-looking purse is a black suede clutch that features a gold gun clasp. According to Beyond the Valley, this clutch is "the 007 of accessories."

Implications - Mainstream culture is increasingly embracing diversity and individualism. In the fashion world, consumers are looking for pieces that reflect aspects of their personality and flaunt their interests. Aggressive accessories that are emblazoned with weapons, ammunition and other dangerous iconography show off the wearer's ferocity and confidence. To cater to this market, fashion designers should create pieces with polarizing, recognizable symbols -- the more controversial, the better.