Oscar Mayer Shows Kids Readying Their Parents for School

By: Riley von Niessen - Sep 15, 2016
References: youtube & adweek
Oscar Mayer, a cold cut production company, released a back-to-school commercial that pays tribute to the hard work of moms everywhere.

Made with help from Olson Engage, the ad begins by depicting different moms who are getting ready for their child's first day of kindergarten. They become emotional when they realize that they'll one day need to let go -- as their children are showing more signs of independence everyday. In order to help moms make it through the tough transition, Oscar Mayer's back-to-school ad then shows the children helping their moms get ready for their big day.

They do this by preparing outfits for them to wear, which the children splay out on their mother's beds for them to see. Following this, it's revealed that the children even packed their mother's lunches, using the brand's all-natural products. Also included in the school lunches are notes -- which show the parents how much they're valued.