Backless Bra

Most of us would have seen the last season of the American Inventor Television series last summer and wondered exactly how many of those clever inventions would eventually make it to the market. The Backless Bra designed by Elaine Cato has won the race and has become one of the first products which were featured in the show to make it to the market.

According to Inventor Spot

“The Maidenform Breakthrough Backless Bra features a completely backless construction with silicone wire channeling that prevents slippage. The Breakthrough Backless Bra features light-weight microfiber fabric that is soft to the touch, with seamless molded foam cups that deliver smooth shaping under clothes. Combined with a two-way stretch technology, the bra provides a maneuverable fit with excellent flexibility.”

The Breakthrough Backless Bra is available at retail locations around the US at a suggested retail price of $32.00.