Elaine Mah Reveals How Intel Matches Students with Back to School Tech

By: Laura McQuarrie - Aug 22, 2015
References: intel & youtube
During the back to school shopping season, it can be overwhelming for parents and students to find the best back to school tech. Trend Hunter spoke with Elaine Mah, the Director of Marketing at Intel Canada to discover that most shoppers are looking for guidance in order to make informed purchasing decisions.

Rather than confusing consumers with the details of what makes a particular computer processor worthy of a student's attention, Intel created a unique online guide to match students with the appropriate back to school technology based on an area of study. As well as taking factors like software and memory for each field of study into consideration, the guide breaks down multiple price points to fit every student's back to school shopping budget. This also ensures that students are left with a purchase that will last their entire duration of study.