This year, Old Navy's back to school commercial stars Isabel Balbi, a 14-year-old singer and actress who plays a student facing all the start-of-school jitters that many kids get.
Balbi's fears are not helped any by Womp Womp, a big purple creature that personifies all of her self-doubt. Fortunately, things pick up pretty quickly and instead of being paralyzed with fear, the young student starts imagining all of the possibilities that the new school year could bring. This includes everything from patenting appliances that will change the world to becoming the president or a superstar athlete.
The musical-style commercial is called 'Unlimited' and it's being paired with the #BeUnlimited tag. Sales from the downloadable iTunes song will go towards supporting kids through the Boys & Girls Clubs of America programs.
Stats for Musical Back-to-School Ads
Trending: Older & Mild
Research: 423 clicks in 88 w
Interest: > 3 minutes
Concept: "back To School Commercial"
Related: 74 examples / 57 photos
Segment: Females, 4-18
Comparison Set: 27 similar articles, including: 90s love triangle denim ads, flip flop vending machines, and sultry tribal spreads.
Musical Back-to-School Ads
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