Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
Laura McQuarrie — August 19, 2014 — Life-Stages
References: oldnavy & ifitshipitshere
This year, Old Navy's back to school commercial stars Isabel Balbi, a 14-year-old singer and actress who plays a student facing all the start-of-school jitters that many kids get.
Balbi's fears are not helped any by Womp Womp, a big purple creature that personifies all of her self-doubt. Fortunately, things pick up pretty quickly and instead of being paralyzed with fear, the young student starts imagining all of the possibilities that the new school year could bring. This includes everything from patenting appliances that will change the world to becoming the president or a superstar athlete.
The musical-style commercial is called 'Unlimited' and it's being paired with the #BeUnlimited tag. Sales from the downloadable iTunes song will go towards supporting kids through the Boys & Girls Clubs of America programs.
Balbi's fears are not helped any by Womp Womp, a big purple creature that personifies all of her self-doubt. Fortunately, things pick up pretty quickly and instead of being paralyzed with fear, the young student starts imagining all of the possibilities that the new school year could bring. This includes everything from patenting appliances that will change the world to becoming the president or a superstar athlete.
The musical-style commercial is called 'Unlimited' and it's being paired with the #BeUnlimited tag. Sales from the downloadable iTunes song will go towards supporting kids through the Boys & Girls Clubs of America programs.
Trend Themes
1. Musical-style Commercials - Creating engaging and uplifting musical-style commercials to connect with consumers and evoke positive emotions.
2. Youth Empowerment - Empowering young students to overcome self-doubt and embrace their potential through creative and inspiring marketing campaigns.
3. Cause Marketing - Using marketing efforts to support charitable organizations and make a positive impact in the community.
Industry Implications
1. Retail - Retailers can leverage musical-style commercials to attract and engage young consumers during back-to-school seasons.
2. Entertainment - Entertainment companies can create inspiring commercials that resonate with young audiences and promote positive messages.
3. Non-profit - Non-profit organizations can collaborate with brands to generate funds for their initiatives through cause marketing campaigns.
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