This Old Navy Back to School Ad Features Amy Schumer as the Cool Aunt

By: Erica Francis - Aug 4, 2016
References: chandeliercreative & adsoftheworld
Comedian Amy Schumer stars as the cool but confused aunt in Old Navy's new back to school ad. The commercial starts out with a bunch of preteens hanging out in the mall with the sole boy in the group reluctantly picking up his cell to answer Schumer's phone call. She's desperate for advice and the boy goes on to tell her that Old Navy is the place to shop for the best styles in town and seriously states "back to school is our red carpet."

Using hilarity in commercials has become commonplace especially with the back to school season. The video features 'cool kids' who would resonate with the young target market that the products are for. At the same time the back to school ad incorporates a funny and relatable adult comedian, which connects with the Millennial and Gen-Y parents who will actually make the final purchase in store.