Parissa Wax Strips Use Hirsute Men as Interactive Ads

By: Tawanda Johnson - Published: Dec 6, 2009 • References: parissa & designyoutrust
This hairy advertising strategy might just work! Parissa Wax Strips specializes in natural and professional hair removal and has taken to the beach to promote its products. 

An overly hairy individual was selected to promote the company by having the Parissa name waxed into his back.  He then proceeded to take a stroll on the beach passing out free samples. He also participated in various beach activities like yoga and volleyball. He even hit the basketball courts and played in a pick up game. It was obviously quite a spectacle, but beach-goers took well to the promotional tactic, lining up to take photos with the man. Stats for Hairy Backvertising Trending: Older & Warm
Research: 11,149 clicks in 338 w
Interest: > 3 minutes
Concept: Hairy Backvertising
Related: 35 examples / 27 photos
Segment: Males, 12-35
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