Espresso is often associated with older generations, but Bach Espresso takes a more youthful approach to packaging that is likely to draw in a younger generation. Featuring bold colors and laid-back illustrations, the packaging is designed by the Coats Design company in New Zealand and totally exudes the carefree lifestyle that natives to the island express.
When I think of espresso, images of mature individuals sipping the stuff on patios and in the company of friends is what comes to mind. It's interesting -- and refreshing -- to see a a brand like Bach Espresso that is attempting to break down that perceived notion and help make the dark beverage more appealing to younger consumers looking for a caffeine fix.
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Trending: Older & Mild
Research: 3,390 clicks in 163 w
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Concept: Bach Espresso
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Segment: Neutral, 18-55+
Comparison Set: 25 similar articles, including: three-dimensional java art, caffeine connoisseur infographics, and petite gingerbread perchers.
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