Baby Stories Promotion Uses Fake Conception Confirmations

By: Josh Mears - Published: Mar 18, 2012 • References: creativity-online
It may seem hilarious, but several men left the Vancouver Aquarium urinals confused, and quite possibly scared after falling victim to Taxi’s Baby Stories promotion. The men found an unnerving surprise in the urinals: a pregnancy test that showed positive after coming into contact with liquid. The pregnancy prank urinals were part of the Baby Stories promotion that highlighted a Vancouver aquariums reproduction-focused exhibit.

Taxi Vancouver is the cheeky creatives behind this publicity stunt that surely had many doing double takes as they watched the pregnancy test turn to positive right before their eyes. The idea behind the Baby Stories promotion stunt was to showcase the fact that in the aquatic world it is the men who get pregnant. Stats for Pregnancy Prank Urinals Trending: Older & Mild
Research: 918 clicks in 218 w
Interest: 0.8 minutes
Concept: Pregnancy Prank Urinals
Related: 43 examples / 33 photos
Segment: Neutral, 12-55
Comparison Set: 16 similar articles, including: 100 terrific twitter innovations, 20 ways to make pregnancy easy, and cigarette eating machines.