The Baby Phat Spring 2011 Collection takes the brand in a fresh direction. The neutral color palette and pale yellows accents are playful and clean. Usually the diva-esque clothing line features logos galore and plenty of bling, but this collection looks more refined.
A combination of street chic and high fashion, the label takes a casual turn for the upcoming season. The Baby Phat Spring 2011 Collection is feminine and totally fabulous.
Implications - While throughout history many women were expected to behave as conservative ladies, womanhood now embraces a flirty feminine mystique. Companies that market towards women should always use fun-loving displays of sisterhood as opposed to more serious, dated displays that were once favored.
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Concept: Baby Phat Spring 2011
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Segment: Females, 18-55
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