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The Baby Can Wait Campaign Teaches Girls About Healthy Relationships

By: Meghan Young - Published: • References: servemarketing.org & adrants
The Baby Can Wait campaign portrays sexual predators as the disgusting rodents and reptiles they really are. By doing so, it sends a strong message to young girls about being potentially approached in an inappropriate way by older men. It also shows parents and guardians that if this topic is never broached, girls will not know that certain behaviors and propositions are, in fact, inappropriate.

Conceived and executed by Serve Marketing for the United Way of Greater Milwaukee, the Baby Can Wait campaign is part of its teen pregnancy prevention initiative. But instead on focusing on young love and peer pressure, this campaign brings to light a darker issue. It reads, "When an older man has sex with an underage girl, it's more than creepy. It's statutory rape. Learn how to encourage healthy relationships." Stats for Sexual Predator Ads Trending: Older & Warm
Traction: 1,883 clicks in 117 w
Interest: 1.2 minutes
Concept: Baby Can Wait Campaign
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
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