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Although the new look for Babees Pure Organic Honey may just be a concept at the moment, it is still one to remark on. Not only is it absolutely adorable, it is also incredibly well executed from branding to packaging.

Conceived by Poland-based Ah&Oh Studio, Babees Pure Organic Honey identity concept features a bumblebee aesthetic that is entirely appropriate. The custom-made, hand calligraphy logo softens the geometric look of the packaging. According to the studio, "Through this project we tried to encourage kids to reach for honey instead of refined sugar."