The Ayr website features an assortment of specifically curated apparel for women. Simplistic apparel is at the heart of the e-commerce project as the fashion forum focuses primarily upon light denim, airy tops, loose fitting dresses and knit sweaters.
While the pieces currently displayed on the Ayr forum are deliberately posted in recognition of the Spring/Summer 2014 season, the ensembles showcased will last long into the future due to their high quality, versatility and timelessness.
According to the founders of Ayr, they wanted to bring together clothing that shoppers would wear on a daily basis. Rather than honing in on unique stand out pieces, the boutique proves that in many cases, less is certainly more.
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Trending: Older & Mild
Research: 656 clicks in 101 w
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Concept: Ayr Website
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Segment: Females, 18-35
Comparison Set: 27 similar articles, including: timeless modern fashion, environmentally conscious chic fashion, and made-to-order parisian leather goods.
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