The AYR Summer 2014 Lookbook highlights some of the best styles coming hot off the press from the casual apparel brand. Airy garments that seem to float on the body ensure that the scorching weather that's just on the horizon (or that has arrived on the West coast) is bearable.
Although cruisewear often avoids anything formally structured to help keep things as casual and cool as possible, the AYR Summer 2014 Lookbook highlights how the modern woman with a strict schedule can stay comfortable while still looking office-ready. Cuts are kept modest and even the oxymoronic summer sweater makes an appearance to ensure that even though the days are hot that you won't catch a chill after sunset.
Able to blend well with existing pieces, the AYR Summer 2014 Lookbook highlights form by taking a backseat to your personality.
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Concept: AYR Summer 2014 Lookbook
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Segment: Females, 12-35
Comparison Set: 43 similar articles, including: casually sophisticated lookbooks, flirty summer catalogues, and custom upcycled couture.
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