Rockstar
The Axis Viana Hotel in Viana do Castelo, Portugal, was conceived by architectural firm VHM. It functions as a business and spa hotel and it's overlapping, stacked sections make it an extremely impressive structure.

Two lower concrete levels bolster the uneven steel structure sitting on top to make up the 4-star Axis Viana Hotel. The modern black building is quite the imposing sight and the interior offers breathtaking views of the surrounding area.

Implications - Travelers are becoming increasingly more interested in hotels and services that provide an extraordinary experience during their stay. By creating imaginative, contemporary or signature designs, businesses will attract tourists and customers and stand out in such a competitive market.