Body spray company Axe Young & Mature campaign creates a 3D video that lets the consumer decide which story they'd like to see unfold.
Showing a young woman and a mature one, both of which are very attractive, the viewer can decide which woman the leading man will end up with. As the video demonstrates, you make use of your 3D glasses to make this selection. The blue side shows the story of the young woman while the red side shows the other. Agency Ponce Buenos Aires came up with this extremely clever idea by using 3D stereoscopic technology. This is what allowed two different stories to play simultaneously.
For those who may not have a pair of 3D glasses handy, the Axe Young & Mature website has a built in one that moves around so that you can pick, which scenario you prefer.
Stats for 3D Scenario-Altering Ads
Trending: Older & Mild
Research: 831 clicks in 180 w
Interest: > 3 minutes
Concept: Axe Young & Mature
Related: 82 examples / 63 photos
Segment: Males, 12-35
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