The Axe 'Rise Up' Campaign Will Have You Fooled

By: Joanne Lam - Published: Jun 5, 2010 • References: theaxeeffect & adverblog
The Axe 'Rise Up' campaign plays a trick on your eyes in this featured video. In the beginning, the French caption tells the audience to simply look at the main character until the very end.

Sending a very similar message as its previous ads, the Axe 'Rise Up' campaign is portraying the concept of attracting the opposite sex. In this ad, Axe conveys that their body spray could attract plenty of girls without you even realizing it. Confused? Check out the video and you'll find out. Stats for Subliminal Body Spray Ads Trending: Older & Warm
Research: 5,149 clicks in 311 w
Interest: > 3 minutes
Concept: Axe Rise Up Campaign
Related: 23 examples / 18 photos
Segment: Males, 12-55
Comparison Set: 9 similar articles, including: wash dirty women, top 69 naughty ads, and break up shagging.