The Axe 'Missed Girls' Ad Features Overlooked Hotties

By: Allison Love - Published: Jul 30, 2010 • References: theaxeeffect & coloribus
The Axe 'Missed Girls' commercial is quite a clever way of getting men to notice things. The premise of the commercial shows a guy walking up from a hazy slumber, getting organized for his day. He has a shower and walks out of his apartment not noticing anything different.

Meanwhile there are 10 girls hidden in various places around his room, completely unnoticeable. The Axe 'Missed Girls' commercial is definitely unique, namely because you have to watch it over and over again to try and find where all the girls are hidden! Stats for Hide and Seek Commercials Trending: Older & Chilly
Research: 652 clicks in 300 w
Interest: 3.5 minutes
Concept: Axe Missed Girls
Related: 90 examples / 69 photos
Segment: Neutral, 12-35
Comparison Set: 33 similar articles, including: cool cat menswear, lumberjack nudetography, and 47 guy-giene innovations.