The Axe Detailer Teaches You How to Keep Your Balls Clean

By: Derek Cohen - Oct 18, 2010
References: youtube & youtube
The Axe Detailer is the new standard in ball-washing. As described in the informative “infomercial," the Axe Detailer can wash away all the grime that gets in the way of having fun with your balls—soccer balls, that is.

This promotion seems like a risqué venture that will hopefully pay off. In the future, I look forward to being informed of more ways to clean other pieces of "sports equipment" efficiently.

Implications - Consumers are appreciative of advertising campaigns that utilize humor as it alleviates consumer stress and demonstrates that the corporations were thinking of their targeted demographic, which establishes an empathetic bond between consumer and company. Consumers are more willing to purchase goods or use services from a corporation if they’re emotionally invested in the company.