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The Axe Detailer Teaches You How to Keep Your Balls Clean

By: Derek Cohen - Published: • References: youtube & youtube
The Axe Detailer is the new standard in ball-washing. As described in the informative “infomercial," the Axe Detailer can wash away all the grime that gets in the way of having fun with your balls—soccer balls, that is.

This promotion seems like a risqué venture that will hopefully pay off. In the future, I look forward to being informed of more ways to clean other pieces of "sports equipment" efficiently.

Implications - Consumers are appreciative of advertising campaigns that utilize humor as it alleviates consumer stress and demonstrates that the corporations were thinking of their targeted demographic, which establishes an empathetic bond between consumer and company. Consumers are more willing to purchase goods or use services from a corporation if they’re emotionally invested in the company. Stats for Suggestive Washing Ads Trending: Older & Chilly
Traction: 3,607 clicks in 235 w
Interest: 4 minutes
Concept: Suggestive Washing Ads
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: uncomfortably creepy commercials, emotional shockvertisements, and invisible hand showers.