Watching the Axe 'Anarchy is Coming' ad isn't like witnessing the typical cops-and-robbers showdowns you see in movies; it's more like seeing two supermodels in uniform going after one another.
For a long time the company has marketed the deodorant towards men, but the Axe 'Anarchy is Coming' ad has now also made the man a victim of the intoxicating scent. It's a unisex spray mainly aimed towards the female population, hence the change in the marketing angle.
The commercial follows two very attractive people on opposite sides of the law stripping down while on-the-run. They meet at a crossroad and embrace one another after being seduced by the scent of the new Anarchy spray. How females will react to the new Axe campaign has yet to be seen.
Stats for Seductive Showdown Deodorant Ads
Trending: Older & Mild
Research: 1,454 clicks in 222 w
Interest: > 3 minutes
Concept: Axe 'Anarchy Is Coming'
Related: 129 examples / 99 photos
Segment: Females, 12-35
Comparison Set: 47 similar articles, including: walking dead campaigns, epic party sportswear adverts, and festive cyborg adverts.
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