California-based Phoenix Motorcars has introduced an electric all-wheel-drive sports utility truck at FedFleet 2010. The lithium battery-electric, zero-emission AWD Phoenix SUT is freeway speed-enabled even while carrying four passengers and a full payload. 2010 models have a 70-mile range but a 100-mile range option will be available in 2011.
Current sales are fleet-targeted and if successful, the electric AWD Phoenix SUT may find a second market with eco-savvy individual consumers in need of AWD.
Implications - Through utilizing the FedFleet 2010 conference as a showcase venu, the AWD Phoenix SUT EV helps ensure the appropriate consumers are going to experience its presence. Byron Bliss -- who is the VP of Sales and Marketing for Phoenix Motorcars -- agrees that this new all-wheel drive pickup truck's electric features further its awesomeness.
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Concept: AWD Phoenix SUT
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Segment: Males, 18-35
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