In order to generate a greater awareness for diabetes, the Alberta Diabetes Foundation put together a campaign to dispel some of the common misconceptions about the disease.
The campaign uses print and outdoor ads, as well as radio spots and videos to communicate messages like: Insulin is not a cure-all, it's possible to get diabetes even if you're active and that the disease only affects certain groups of people. Considering that it's suggested about 3 in 10 people who have diabetes are undiagnosed and completely unaware of having the disease, this campaign will hopefully cause more people to question their health.
With World Diabetes Day approaching on November 14th, hopefully these ads will reach the people who need them the most—especially those who wouldn't normally think twice about the disease.
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