Superstar

The .GIFYS Award Show Commemorates Internet Culture

By: Emilie Picillo - Published: Jan 29, 2014 • References: thegifys and refinery29
With the rise of memes, videos and blogs, the Internet is carving out a special award show for itself. The .GIFYS for example, are fast approaching, and aiming to acknowledge the best, most hilarious GIFs featured on the Internet. The folks who surf the web and tumble through the wee hours of the night have now sprung a new opportunity to walk their own digital red carpet, including cats, dogs and literally everything else.

CPB Los Angeles is an L.A. based advertising agency that decided to honor the animated GIF as a medium, social commentary and art form. After narrowing a countless number of looping animations down to twelve categories, each containing five GIFs, it boils down to Lil Bub, a tumultuous boat ride and an "Oprah Bees" loop.

The Internet is becoming a rival to traditional forms of entertainment.