'Avoid the Stork' is a Cautionary Baby Operation

By: Allison Love - Published: Aug 20, 2010 • References: avoidthestork &
The 'Avoid the Stork' ad campaign is a marketing ploy to try and raise awareness on how to prevent unplanned pregnancies. The campaign is pretty funny, which is a great tactic to get people to pay attention to the actual message, which is 'Avoid the Stork,' or in layman's terms, to use condoms or birth prevention methods to avoid getting pregnant.

The campaign consists of print ads, a video and web banners to get people to 'Avoid the Stork' and practice safe sex. It's an unusual approach, but hilarious and innovative nonetheless. Stats for Bird-Brained Prevention Campaigns Trending: Older & Chilly
Research: 2,787 clicks in 301 w
Interest: 4 minutes
Concept: Avoid The Stork
Related: 99 examples / 76 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: curiosity-induced ad campaigns, photographed library romps, and seductive makeup campaigns.