Restoration Hardware makes the idea of being stuck at your desk a lot more appealing with the Aviator Wing Desk. Drawing design inspiration from WWII fighter planes, this unique desk is a â€œshining swoop of metal.â€
The bent airplane wing is covered with an aluminum-patchwork exterior and exposed steel screws to complete its retro feel. Poised for flight, the Aviator Wing Desk from Restoration Hardware will help you soar through your day.
Implications - Consumers are more willing to purchase products with idiosyncratic designs because they feel more effort was put into the item's manufacturing, which increases the product's monetary and intrinsic value. Further, in today's crowded market, an individual will take any opportunity to express their individuality, increasing the value of uniquely designed products.
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Concept: Aviator Wing Desk
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Segment: Males, 18-55
Comparison Set: 22 similar articles, including: airplane-inspired furniture, recycled airplane furniture, and airplane wing table.
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