Maison Martin Margiela's acetate aviators make an interesting statement. In the growing world of strange and stranger sunglasses, Margiela has fused together the classic aviator with a thick acetate side frame that cuts off before reaching the middle wire.
These shades are available in two colous, black and tortoise, for Maison Martin Margiela's Fall/Winter 2010-11 collection -- in very selective stores and quantity, I'm sure.
Implications - Sunglasses are popular fixtures on many people during the summer months as well as all year long, and therefore they are a necessary purchase for many. By recognizing products that will continue to remain vital in the eyes of consumers, businesses can recognize avenues to invest money.
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Concept: Hybrid Aviator Shades
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Segment: Males, 18-55
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Hybrid Aviator Shades
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