Alexander McQueen's Bird-Inspired Campaign

By: lourdes sanchez bayas - Published:   Updated: Aug 16 2011 • References: alexandermcqueen & wickedhalo.blogspot
British haute couture designer Alexander McQueen has revealed his Fall 2008 ad campaign. Shot by Craig McDean and styled by Tabitha Simmons, the ads feature red-haired 17-year-old model Alice Gibb as a sort of Gothic bird caught among the twigs and sticks of a gigantic dark nest.

Alice's flaming red hair is in deep contrast with the dark and ominous-looking nest. But I think it is that contrast--and the beautiful dresses--that gives this print campaign its edge and beauty.

Implications - Alexander McQueen has created a stunning campaign that quite obviously derives a large part of its inspiration from birds. The myth that inspired McQueen also involves a 600 year old tree. Stats for Gothic Avian Fashion Trending: Older & Warm
Traction: 31,491 clicks in 335 w
Interest: 4 minutes
Concept: Gothic Avian Fashion
Related: 49 examples / 38 photos
Segment: Females, 18-55
Comparison Set: 18 similar articles, including: mankinis on the catwalk, alexander mcqueen's butterfly hat, and dual heel shoes.