Mercedes-Benz Presents Its Autonomous Driving Car as Family-Friendly

By: Laura McQuarrie - Jul 8, 2015
References: mercedes-benz & creativecriminals
Since safety is a big concern for many consumers who are apprehensive about accepting autonomous driving cars as the future of transportation, Mercedes-Benz' commercial for the Mercedes-Benz F 015 presents the vehicle as a family-friendly car.

Over the course of a minute, the 'Baby' commercial reveals that the adult in the car is actually sitting in the back seat, while an infant is safely placed up front, as if responsible for steering the car. Now that drivers will be completely cared for by driverless cars, this frees up for time for familial bonding and activities—or as the commercial demonstrates, a quick nap.

Despite the futuristic look of the vehicle, the vision presented by the Mercedes-Benz F 015 ad may not be so far away from reality.