'Automobile Design Graphics' Gathers Artful 20th Century Brochures

By: Joey Haar - Aug 2, 2016
References: taschen & wired
Today, it's pretty rare for a car advertisement to make consumers think twice, what with their swooping scenic shots, sickly slick shining decors and generic voice-overs, but 'Automobile Design Graphics' shows a time when auto ads were legitimate works of art. The book, authored by Jim Donnelly, gathers images from brochures throughout the 20th century, beginning in the early 20s.

The big difference between the images in Automobile Design Graphics' pages and today's car ads, even the ones that aren't on TV, is that from the 20s through the 60s, most of the pictures were drawn by hand. This gave artists the ability to accentuate exactly the aspects of the image that they found most important, ultimately infusing the ads with personality that is devoid from the modern equivalents.

Analyzing and appreciating these old-fashioned ads can help current advertisers and designers to better market cars today.