Audi's Video Follows a Fearsome T-Rex Who Became a Laughingstock

By: Riley von Niessen - Sep 19, 2016
References: youtube & adweek
This humorous Audi auto ad was made to promote its new 'Piloted Driving' feature. In order to show the usefulness of this, the company considers what it would mean for a t-rex who's lost his dignity due to the lack of functional arms.

It introduces this concept with a shot of the dinosaur solemnly looking out at a dreary sky from his window, along with some sad piano music in the background. While doing this, he remembers what his life used to be like -- back when he was a menacing monster who people respected. One day however, a YouTube video of him attempting to make his bed at home with his tiny arms went viral, resulting in a slew of ridicule.

At a loss for how to get back his sense of control, he wandered into an Audi dealership where he learned of its Piloted Driving feature. With this, the auto ad show off the impressiveness of self-driving cars in a way that's unpretentious and comical, making the message stick with consumers.