LYNX and the Australian Red Cross Express 'Love is in Your Blood'
Laura McQuarrie — March 29, 2014 — Marketing
References: secure.lynxpeace.au & adverblog
LYNX, the Australian Red Cross and Australian rugby player Adam Ashley-Cooper joined forces for a "call to arms" asking people to donate blood, which can save three lives from a single donation. Collectively, the project aims to get 85,000 Australians to pledge to donate, which is expected to be able to save about 100,000 lives.
The LYNX Peace project calls donating blood an ultimate act of love and this is being reiterated with the 'Love Is In Your Blood' tagline.
On the LYNX website is a 'Wall of Honour' for people who have committed to taking the pledge, as well as other ways to raise awareness about the campaign, such as hashtags to use on social media and images that you can replace your display pictures with.
The LYNX Peace project calls donating blood an ultimate act of love and this is being reiterated with the 'Love Is In Your Blood' tagline.
On the LYNX website is a 'Wall of Honour' for people who have committed to taking the pledge, as well as other ways to raise awareness about the campaign, such as hashtags to use on social media and images that you can replace your display pictures with.
Trend Themes
1. Blood Donation Campaigns - Companies and charities partnering up to promote blood donation through campaigns can create disruptive innovation opportunities by leveraging social media and gamification to increase awareness and participation.
2. Cause Marketing - Cause marketing campaigns like 'Love Is In Your Blood' can help businesses enhance their brand image while promoting social responsibility and giving back to the community.
3. Crowdsourced Charitable Donations - Crowdsourced charitable donations like the 'Wall of Honour' can create a sense of community and encourage more people to participate in the campaign, thereby making it more successful and impactful.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies can partner with blood donation drives to create innovative solutions like mobile blood donation clinics to reach remote areas and improve access to life-saving blood transfusions.
2. Non-profit - Non-profit organizations can leverage social media influencers and digital marketing tools to launch effective blood donation campaigns that resonate with a wider audience and create positive social impact.
3. Retail - Retail businesses can collaborate with blood donation drives to organize in-store blood drives and offer incentives to shoppers who participate, thereby improving brand reputation and attracting socially conscious customers.
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