LYNX, the Australian Red Cross and Australian rugby player Adam Ashley-Cooper joined forces for a "call to arms" asking people to donate blood, which can save three lives from a single donation. Collectively, the project aims to get 85,000 Australians to pledge to donate, which is expected to be able to save about 100,000 lives.
The LYNX Peace project calls donating blood an ultimate act of love and this is being reiterated with the 'Love Is In Your Blood' tagline.
On the LYNX website is a 'Wall of Honour' for people who have committed to taking the pledge, as well as other ways to raise awareness about the campaign, such as hashtags to use on social media and images that you can replace your display pictures with.
Collective Blood Drive Campaigns
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Bloody Christmas Bags
Compressed Packaging Redesigns
Offbeat Religious Practices
Face Painted Humanitarian Ads