Ads by the Australian Indigenous Education Foundation Spark Conversation

By: Michael Hemsworth - Published: • References: aief.au & theinspirationroom
Working to help start widespread conversation around the topic of race and politics, the Australian Indigenous Education Foundation (AIEF) has recently run a print campaign that features a painting of an Indigenous prime minister that's emblazoned with the slogan "This will never happen." The advertisement comes about as part of a new marketing campaign to start a conversation regarding race relations in Australia amidst unsettling new research that reveals a whopping two thirds of those polled believe they'll never see an Indigenous prime minister take office.

Paired with the hashtag #IndigenousPM, the AIEF campaign is an ongoing attempt movement to help break down the perceived barriers for everyone in the country -- regardless of race -- and help connect the people on a more universal basis. With a solid dollar amount of funding attained, the AIEF will continue on with future campaigns to help spark change.

For more information, check out the AIEF homepage. Stats for Race-Focused Campaigns Trending: Older & Chilly
Traction: 223 clicks in 68 w
Interest: > 3 minutes
Concept: Australian Indigenous Education Foundation
Related: 79 examples / 61 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: painted cement installations, zoological swimwear designs, and digitally aged world leaders.