Working to help start widespread conversation around the topic of race and politics, the Australian Indigenous Education Foundation (AIEF) has recently run a print campaign that features a painting of an Indigenous prime minister that's emblazoned with the slogan "This will never happen." The advertisement comes about as part of a new marketing campaign to start a conversation regarding race relations in Australia amidst unsettling new research that reveals a whopping two thirds of those polled believe they'll never see an Indigenous prime minister take office.
Paired with the hashtag #IndigenousPM, the AIEF campaign is an ongoing attempt movement to help break down the perceived barriers for everyone in the country -- regardless of race -- and help connect the people on a more universal basis. With a solid dollar amount of funding attained, the AIEF will continue on with future campaigns to help spark change.
For more information, check out the AIEF homepage.
Stats for Race-Focused Campaigns
Trending: Older & Chilly
Research: 258 clicks in 155 w
Interest: > 3 minutes
Concept: Australian Indigenous Education Foundation
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Segment: Neutral, 18-55+
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