The Australian Human Rights Commission Shows Crossing the Line

By: Laura McQuarrie - Published: Jul 9, 2014 • References: & coloribus
These print ads for the Australian Human Rights Commission show questions, statements and actions that go too far over the line and have stepped from being friendly into harassment. The top portions of the ad are pretty tame, featuring phrases like "texting" and harmless questions like "How was your weekend?" and "What time do you get off?" But what follows when that colorful line on the posters is crossed goes straight into inappropriate territory, where something innocent like "looking" turns into something much creepier like "leering."

The vibrant text-based print ads by the YOLO agency in Australia encourage people to see, talk and get support so that they can become more respectful with their conversations and actions to avoid crossing the line in the first place. Stats for Provocative Anti-Harassment Ads Trending: Older & Chilly
Research: 600 clicks in 97 w
Interest: 0.9 minutes
Concept: Australian Human Rights Commission
Related: 69 examples / 53 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: female perspective harassment psas, female-empowering street art, and sexual harassment apps.