It is clear from the recent economic crisis that we live in a day and age where people look after themselves over other people; the Aukok.lt Charity Portal ad campaign hopes to bring this truth to light while also providing us with an easy way to absolve our sins and seek redemption. This solution can be summed up in two words: donation and charity.
Conceived by Lithuania-based ad agency Not Perfect, the Aukok.lt Charity Portal ad campaign actually calls out actions that probably resulted from that very economic crisis I just mentioned. From cutting salaries without affecting one's own to not paying taxes, it addresses real-life, pressing concerns that will most likely light a fire under a person's bottom faster than appealing to the need of the recipients of such charitable acts.
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