Seeing is believing. The most powerful way to tell a story is to put yourself into a real life scenario and this augmented reality billboard has put technology to the test.
In an attempt to make audiences face the helplessness of violent situations and raise the awareness of street violence, this billboard looks like a success judging from the sympathetic responses of onlookers. The warning message speaks for itself.
Implications - The featured video shows how the billboard works and explains how it was made. People on the streets can see themselves on the screen by adding on a video layer of previously recorded bluescreen film. Not only is the technology amazing, but the important message was delivered in one of the best ways possible.
Stats for Violent Interactive Billboards
Trending: Older & Buzzing
Research: 14,285 clicks in 316 w
Interest: > 3 minutes
Concept: Live Witnesses Billboard
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: puzzle billboards, anorexia billboard shocks milan fashion week, and billboard hacking.
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